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Latest Press Releases

Jun 1419

MobPartner Launches MobSearch, the First Ever Ad Unit to Monetize the In-App Search Box

MobSearch serves users contextually relevant app suggestions based on predictive text algorithms in real-time. From music to video to news, content publishers can now monetize an untapped opportunity during the content discovery process.

Apr 1411

MobRetail Increases Mobile’s Influence On In-Store Sales

MobRetail measures from mobile app download to in-store purchase and gives complete ROI attribution to mobile investments

  • MobRetail Tracking Platform allows retailers to accurately measure how mobile influences in-store sales and traffic. 
     
  • Utilizing the much touted in-store beacon technologies, MobRetail communicates with the retail app and mobile device to report ROI on mobile ad spend.
     
  • Retailers can monitor key metrics such as ‘Mobile Store Visit and Purchase’, ‘In-Store Visit and Purchase’ and ‘Total Amount Purchased’ to determine the LTV of their mobile users for optimizing ad campaigns and finding engagement opportunities.
     
  • Insight into the customer journey from mobile to a physical store allows retailers to attract traffic in-store and optimize existing mobile ad spend for user acquisition campaigns.

Feb 1413

MobPartner launches MobWidget for smarter app discovery and monetization of mobile traffic

  •   Created with content and editorial publishers in mind, MobWidget offers recommendation-based app discovery to drive additional revenues
  •  MobWidget is a highly customizable new mobile ad unit that offers only the most relevant apps to generate the best possible conversion rate
  • MobWidget is HTML-based, making it compatible with all iOS (iPhone, iPad, iPod Touch) and Android apps, plus desktop and mobile web pages

Dec 1319

MobPartner bridges the gap between desktop web and mobile traffic with MobBridge mobile ad solution

- New MobBridge solution creates new revenue for online publishers through mobile app ads

- Early roll-outs deliver conversion rates of 2 to 5 per cent for advertisers

- Compatible with iPhone and Android smartphone apps and games

Dec 1319

Three-quarters of US consumers plan to use their mobile device for their holiday shopping this year

- New research from MobPartner highlights growth of “showrooming” in-store price comparisons among US consumers
- Consumers increasingly look on their cellphones first for in-store coupons and special offers
- MobPartner warns retailers: consumers now comfortable with mCommerce on their cellphone, so adopt a multi-channel approach for better customer engagement

28 related articles

Nov 1307

MobPartner showcases performance-based mobile advertising at ad:tech New York 2013

Wednesday November 6 2013 – ad:tech New York, New York, USA and Paris, FranceMobPartner (Stand 531), the global performance-based mobile advertising specialist, is exhibiting at ad:tech New York,  the interactive advertising, technology and digital marketing conference. ad:tech New York takes place today and tomorrow (November 6 and November 7) at the Javits Center in New York.

Oct 1324

MobPartner discusses global growth opportunities for mobile at GMIC San Francisco

Tuesday October 22 2013 – San Francisco, CA and Paris, France. MobPartner, the global performance-based mobile advertising specialist, will today take part in a panel session GMIC conference in San Francisco, CA, on international growth strategies for the mobile industry.

Oct 1324

MobPartner achieves record quarterly revenues in Q3 2013 and announces plans for international expansion

- Performance-based mobile advertising specialist achieves USD$7M revenues in Q3 2013 - a 20 per cent increase from previous quarter

- Company is on track to reach YonY 400 per cent revenue growth in 2013

- New offices to open in New York, San Francisco, Beijing and Singapore

 

 

Oct 1303

JeuxVideo.com chooses MobPartner in-app advertising to drive mobile traffic revenues

Popular French videogame news site uses new MobPartner AppWall to monetise iOS and Android app traffic


PARIS, FRANCE, October 4 2013 – JeuxVideo.com, the French videogame website and magazine, has chosen MobPartner’s AppWall mobile advertising solution to drive mobile revenues inside its iOS and Android apps. MobPartner, the global performance-based mobile advertising network, will deliver targeted in-app adverts to JeuxVideo.com’s two million daily unique visitors via its AppWall solution.

Jun 1327

App Promotion Summit: MobPartner on Developer/Publisher relations, Q&A

MobPartner is one of the leading mobile affiliate platforms out there focusing on performance campaigns and user acquisition. The network runs its own in-house platform and unique tracking tools. During the App Promotion Summit 2013 we caught up with SVP of sales & marketing Cristina Constandache, for a highly informative chat on how developers can get the most out of their relationships with publishers.

1 related articles

Aug 1202

GREE Advertising and MobPartner Team Up in Mobile Ads

Tokyo, Japan – August 2, 2012 – GREE Advertising, Inc. (“GREE Advertising”) today announced a partnership with MobPartner SAS (“MobPartner”), a leading French mobile affiliate network. The alliance will enable game developers and publishers on GREE Platform to take advantage of industry-leading app discovery and user acquisition technologies across smartphone operating systems.

Apr 1212

MobPartner reveals Mobile Traffic Sources Visual Map for Affiliates

MobPartner, the number one global Mobile Affiliate Marketing Network today announced the availability of its visual map of Mobile Traffic Sources. MobPartner is the first global mobile performance company to release such an enhanced feature.

3 related articles

Oct 1120

MobPartner and MobFox Announce Mobile Advertising Partnership

MobPartner, a world pioneer in Affiliate Mobile Marketing , and MobFox, one of the world's leading and fastest-growing independent mobile advertising network, are proud to announce a strong partnership.

Jun 1122

MobPartner and BuzzCity Announce Mobile Advertising Partnership

BuzzCity, one of the biggest mobile advertising networks, and MobPartner, a world pioneer in affiliate mobile marketing, today announced a partnership. It allows affiliate “mediabuyers” to promote MobPartner CPA campaigns by buying CPC traffic from BuzzCity network, and monitor conversion rate directly from their BuzzCity Advertiser Account.

Mar 1131

MobPartner Raises $3.5M from Alven Capital and Newfund

Founded in 2008, the leading mobile affiliate network MobPartner (http://web.mobpartner.com/) just closed a $3.5 million first round from Alven Capital and Newfund. This funding will enable MobPartner to accelerate its international growth.

16 related articles

Sep 1029

MobPartner Wins the Gold Award at the E-Commerce Paris 2010 Event

First time entrants to the E-Commerce Awards, MobPartner has won the prestigious “Jury’s Choice” Grand Prize, in addition to securing first place within the category of M-Commerce. Organized as part of the E-Commerce Show Paris 2010, the competition brought together over 270 innovative start-ups. The jury was chaired by Jean-Emile Rosenblum, founder of Pixmania.

Jun 1016

MobPartner extends Mobile Affiliate Platform to iPhone Applications

MobPartner, the leading worldwide mobile affiliate network, is pleased to announce that mobile affiliate campaigns are now available for iPhone applications. Based on Cost-per-Download model, this new opportunity allows all free and paid iPhone applications to generate new downloads at a fixed price.

Jun 0904

Gameloft launches its Mobile Affiliation Campaign on MobPartner Platform

Gameloft, a leading publisher and developer of video games on mobile phones and consoles, announced today the launch of its mobile CPA affiliation campaign on MobPartner affiliation platform.

Jan 0927

Mobile Performance Marketing with MobPartner!

MobPartner is please to announce the launch of "mobile performance marketing campaigns". Through the affiliation platform MobPartner, mobile CPA campaigns (cost by acquisition) offers the possibility to advertisers and media agencies to control client acquisition costs and improve sales.

4 related articles

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